I think it's curious that when we learn the government is collecting phone records and tracking who we send emails to, everybody panics and cries out Big Brother is real!
But when certain companies like Facebook and Google and Amazon track our web browsing, scan our email content for keywords, track our search history and even use our cell phone locations to monitor our movements through their stores; feed that information into giant computers and target us with advertising, nobody cares.
I don't approve of it, but it started under Bush and I am disappointed the Obama administration didn't stop. I'm also not surprised. It's been this way for a long time, people. We've been tracked and monitored for a very long time. Doesn't matter if the government stops. They're just taking advantage of the information that already exists, which companies already keep and use against us.